Tips for Urban Stargazers

Stargazing in the city? Why not?  Just because someone lives in an urban environment doesnt mean they cant do a little sky observing. Sure, its a bit tougher because of bright lights and overall light pollution, but it can be done.   Most articles  about stargazing  recommend finding a good, dark-sky observing site. But for someone living in the city, who cant get to a dark-sky reservations, its tempting to just stay inside and look at the stars on a computer screen. However, it turns out, there are ways to do some city observing, despite the problems posed by light pollution. Much of the worlds population lives in or near cities, so enthusiastic city stargazers can and do find ways to do back-yard or rooftop observing.   Explore the Solar System The Sun, Moon, and planets are readily accessible because theyre bright. The Sun is an obvious choice, but observers do need to take some strict precautions. NEVER look directly at the Sun with the naked eye and especially NOT through binoculars or a scope that dont have solar filters. If an observer has a  telescope  equipped with a solar filter, then they can look at it through the eyepiece, to see the sunspots and any prominences that might be moving up from the Suns surface.  As it turns out, however, theres a very low-tech way to see sunspots without filters. Heres how it works: let the Sun shine through the telescope, and direct the bright light onto a white wall or a piece of paper. The observer gets to see sunspots without burning their eyes out. In fact,  a number of successful sunspot observers use this method all the time. That method also makes it very easy to sketch sunspots since all the observer has to do is direct the view onto paper and then trace what is projected. Checking out the Moon The Moon is also a great target for city viewing. Watch it night after night (and in the daytime during part of the month), and chart how its appearance changes. Its possible to explore its surface with binoculars, and get really finely-detailed views with a good telescope. One popular pastime is to explore all the large basins and craters on the surface.  Another one is to look for mountains and cracks on the surface.   One thing to look for during an observing session is an iridium flare. Thats a glint of light from the surface of an Iridium satellite. These usually happen not long after sunset and are very bright, so bright then can be seen from cities. However, as Iridium satellitesd are gradually phased out, such flares will happen less and less frequently. Seeing Planets from the City The planets are also good targets for city skygazers. The rings of Saturn and the moons of Jupiter  are popular targets. Plus, they show up well in binoculars or a telescope. There are good observing guides to the planets in the pages of Astronomy, Sky Telescope, SkyNews  magazines, as well as many sources online in other languages. A  digital astronomy program or app, such as StarMap 2 or Stellarium also provide precise positions of the Moon and planets in the sky.   The Deep Sky From the Big City Unfortunately, many people who live in light-polluted areas have never (or rarely) seen the Milky Way. During a power outage, theres a chance of seeing it from the city, but otherwise, it can be very difficult to spot unless they can get a few miles outside of town.   But, all is not lost. There are  some deep-sky objects that city dwellers can try to find. They just need to get out of the way of lights. One trick that many urban observers use is to stay up after midnight when some building owners turn off their outside lights. That might allow a view of such things as the Orion Nebula, the Pleiades star cluster, and some of the brighter star clusters. Other tricks for city observers: Find places to observe from that are shielded from bright nearby lights, such as a corner of a porch, the top of a roof and next to a wall, or from a balcony;Some put a blanket over their heads and their telescopes to block out the direct light;City astrophotographers take long-exposure images of deep sky objects;Use  good star chats  that help a skygazer hop from star to star as you search out a cluster or a nebula.   Ask the Locals Local planetarium theaters often offer stargazing shows, where people can learn the night sky.  They might also have classes for stargazers, so check out the nearby facilities to see what they offer. They are often found in science centers, but also at universities and some school districts offer public access from time to time. Amateur astronomer groups in and near big cities often have observing nights where people can gather with others to do some sky exploration. For example, in New York City, the Friends of the High Line organization have weekly observing sessions from April through October. Griffith Observatory in Los Angeles holds star parties each month, and its telescope is available each week for a peek at the heavens. These are just two of many, many stargazing activities in towns and cities. Also, dont forget the local college and university observatories—they often have observing nights, too. The city might seem like the least likely place to catch a glimpse of the stars, but in cities from downtown New York to Shanghai to Bombay and beyond, people can still often see the brightest stars and planets. It may be a challenge, but the rewards are worth it.

La vida y el trabajo de Pablo Picasso Essay - 948 Words

Pablo Picasso o Pablo Diego Josà © Francisco de Paula Juan Nepomuceno Marà ­a de los Remedios Cipriano de la Santà ­sima Trinidad Martyr Patricio Clito Ruà ­z y Picasso nacià ³ 25 de octubre 1881 en Mà ¡laga, Espaà ±a, los padres de Josà © Ruiz Blasco y Marà ­a Picasso y Là ³pez. Picasso tuvo dos hermanas menores Dolores y Concepcià ³n, llamada Conchita, que murià ³ a la edad de cuatro. La muerte de Conchita afectada Picasso en los aà ±os venideros en su vida posterior. Picasso murià ³ en Francia en abril de 1973. La familia de Picasso era de clase media. Su padre, Ruiz, fue un pintor y por la mayor parte de su vida Ruiz era un profesor de arte en la Escuela de Oficios y un conservador de un museo local. Ruiz animà ³ a su hijo y le ayudà ³ con su arte. Tal vez a causa de†¦show more content†¦Picasso no estaba de acuerdo con las normas y estructuras establecidas por la escuela y pronto comenzà ³ a faltar a clases para dibujar la ciudad que lo rodea. A los diecisà ©is aà ±os, su padre decidià ³ enviarlo a la Real Academia de San Fernando de Madrid, la mejor escuela de arte en el paà ­s. Pero Picasso volvià ³ a ser aburrido de la instruccià ³n formal y dejà ³ de asistir a clase y se retirà ³ de la escuela poco despuà ©s de la inscripcià ³n. Picasso escribià ³ a un amigo durante este tiempo para decir Ellos sà ³lo tiene que ir y seguir sobre lo mismo de siempre: Velà ¡zquez de pintura, Miguel à ngel para la escultura. (Picasso Biography A) La relacià ³n entre Picasso y sus padres se volvià ³ tensa despuà ©s de que à ©l se retirà ³ de la escuela. Su madre y su padre no entendà ­an y estaban decepcionados con Picasso. Despuà ©s de salir de la escuela Picasso se trasladà ³ de nuevo a Barcelona. Mientras que en Barcelona, Picasso fue influenciado por la ciudad a su alrededor, incluyendo la obra de Antoni Gaudà ­, un arquitecto espaà ±ol. Picasso comenzà ³ tambià ©n a un cafà © frecuente conocida como Els Quatre Gats. Radicales y anarquistas se reunieron allà ­, y lo persuadieron a alejarse de arte clà ¡sico y asà ­ comenzà ³ una serie de exploraciones en la obra de Picasso. Los amigos que conocià ³ en Els Quatre Gats, tambià ©n le animaron a visitar Parà ­s para trabajar y Picasso mà ¡s tarde comenzaron los desplazamientos entre las

Conflict and war are inevitable in life Free Essays

We are going to be discussing â€Å"Conflict and war are inevitable in life.† First of all, you cannot imagine a world without conflict and war as they are happening every day. Human beings are prone to conflict and war. We will write a custom essay sample on Conflict and war are inevitable in life or any similar topic only for you Order Now War and peace are like Ying and Yang. They are combined and nothing can separate it. Needless wars occur around the world endlessly. Conflicts which are occurring now are: 1. Riots e.g: In Egypt. According to the BBC website, over 100 people have been killed due to the riots. You can disagree by saying† however, the police in Egypt are controlling the riots and rioters begin to decrease by each day according to the BBC. This shows that conflicts can be resolved is not inevitable.† 1. Our fellow teachers, like our Mr Harland are going on strike this Wednesday due to their pensions. This is out of the context however this is still a way of causing troubles in our society. â€Å"They are doing this because if they don’t they won’t be able to survive anymore. It won’t be fair on them would it?† Let’s think back a few years. Racism was very common in the United States and in many parts of Europe. Conflict and wars were created due to racism. People had to suffer in order to survive. Americans used coloured people (black) as slaves to do their bidding. This was inevitable in life! Yes it was a tragedy however that too has been resolved. People change their ways to a greater good. Rosa Parks was an extraordinary example. She stood up towards the white people and due to this, racism was soon abolished. So if it wasn’t for Rosa Parks, would racism have gone even further? Would I be sitting here having this discussion? Wars also occurred and are still occurring in around the globe. For example 1. Afghanistan. The British have to assist as well which endangers many soldiers and innocent people who did not want any of this to occur. All this happened because of one man. (Gadaffi). We are still trying to maintain peace around the world by assisting those in need. However, isn’t helping in the war going to increase the number of battles fought and how many more should have to die? I have also heard that the war in Sri Lanka has ended and people are rebuilding their lives. Wars get created and solved all the time. The Ultimate goal of war and conflict in my opinion is because of jealousy towards a person or people and for the satisfaction of human needs. Even in Julius Caesar, Mark Anthony and Octavius go up against Brutus and Cassius in a needless war. Why should people have to die without any cause or reason? This is exactly why war and conflict are inevitable in life. How to cite Conflict and war are inevitable in life, Essays

What Should I Write My Astronomy Essay On Example For Students

What Should I Write My Astronomy Essay On ASTRONOMYA New Black HoleScientific AmericanSeptember 13, 2000Evidence that the heavens house a previously unknown type of black hole was reported by scientists yesterday. Data from NASAs Chandra X-Ray Observatory revealed a hole was some 600 light-years from the center of the starburst galaxy M82. The brightness of the x-ray source indicates that this moon-size hole has the mass of at least 500 suns, making it intermediate between stellar black holes and the supermassive black holes found at the centers of galaxies. This opens a whole new field of research, said Martin Ward, a lead author on one of three papers to be published on the subject. No one was sure that such black holes existed, especially outside the centers of galaxies.Earlier data from the Roentgen Satellite and the Advanced Satellite for Cosmology and Astrophysics had suggested that M82 might contain a large black hole outside its nucleus, but the Chandra results seal the deal. The new object might have resulted from t he collapse of a hyperstar or the growth of a smaller black hole through mergers with others nearby. Kate Wong SummaryA new unknown type of black hole was discovered on September 12, 2000. It was found to be 600 light-years of the Starburst Galaxy M82. An x-ray source indicates that the moon-size black hole has the mass of at least 500 suns, making it intermediate between stellar black holes and the supermassive black holes found at the center of galaxies (Scientific America, 1). Scientists were shocked at this discovery, for they didnt know that these types of black holes existed. Scientists believe this black hole may have been due to a collapsed hyperstar or the growth of a smaller black hole through mergers with others nearby. We will write a custom essay on What Should I Write My Astronomy On specifically for you for only $16.38 $13.9/page Order now ReactionI find this so very fascinating because I can not even fathom how space and galaxies exist. With newer and faster technology, come new discoveries, and I think its great that we have the chance to explore a whole new frontier unlike the one we live on. I am in awe of what is possible today through the means of such a technologically advanced society. To know that people are able to leave our earth completely, in search of bigger and better things, utterly blows my mind. The FutureThrough our discoveries we uncover more and are able to advance due to the information that we accumulate. Our work and discoveries lead to new inventions, which in turn change our lifestyle. Scientists are looking toward the future thinking that some day, we may be able to live in space on another planet, and theyre most likely correct. Technology has come so far, and it will continue to advance, as long as there are people on this earth. CurriculumOur school has an astronomy/space type course, however it could be so much stronger. Considering how 0much information there is to discuss about the planets and galaxies, as well as the discoveries that occur everyday, our course could easily be one of our finest. I believe that a class like this could be very popular and interesting due to the constant evolution of technology. Also if enough money was raised, maybe a planetarium could be built for further research and learning. It is unlikely that this could happen in this scho ol district, however it is an idea that would surely benefit those who enjoy astronomy.

Hotel Accommodation Operation The WritePass Journal

Hotel Accommodation Operation Bibliography Hotel Accommodation Operation INTRODUCTIONUp- Selling Greeting GuestsProduct knowledgeFollow-up techniquesCommunication A FEMALE BUSINESS PERSON TRAVELLING ALONELEISURE FACILITIESAccess to information Accommodation- room type LEISURE FACILITIESA SMALL GROUP OF TEN PERSONS ACCOMMODATED IN 5 TWIN ROOMS Access to information Bibliography Related INTRODUCTION Cabot Hotel depends on room revenue rather than selling liquor or food because most of the hotel capital comes from numbers of room sold. However there are different methods of sales technique that Cabot Hotel use to increase room revenue, one is to bring new and old customers to continue to use their establishment rather than their competitor. Good sales technique is one of the important key elements in Cabot Hotel when currying out duties because every customer have different types of needs, by providing the right information and selling the right product and services to the customer at the right time, and persuading guests to pay more for an accommodation and to use the establishment facilities that can increase the business profit. Abbot, P. And Lewry, S. (1999)Baker, et al. (994) Abbot, P. And Lewry, S. (1999) Up- Selling persuade guest during the checking- in to purchase other products starting with the higher price, medium and then lower price or (Abbot and Lewry, 1999) â€Å"other add-ons in order to make more room revenue† and also giving suggestion on a particular services or product that the hotel offers to encourage guests to use more of the establishment leisure facilities, for example; Sauna and steam room A luxury spa offering a range f luxury treatments for ladies, gentlemen and even for the children Hotel front desk clerk are in an excellent position to captures and encourage more walk-in guests to purchase their products, instead of just welcoming the guests and quoting room rates, the receptionist can start by offering the guest two or there room types and give descriptions of features that will make them seem as appealing as possible, It also important to secure other guests from migrating from other hotels by talking to the guest about other benefits and advantage of the establishment. Greeting Guests When checking-out a guest saying farewell and greeting them in the correct manner it influences on the impression which they will take way with them. When checking-out a guest is good opportunity to encourage the guest to return again in the future by using their first name when saying goodbye and we look forward to seeing you again, that personal touch can encourage the guest to make their next booking there and then. A hotel is kind of second home to some guests and departing can be comfortless time, at that moment he or she is likely to be particularly receptive to the suggestion that you would like to see them back sometime. (Abbot and Lewry, 1999) â€Å"You can ask ‘I hope you enjoyed your stay?’, and if you get an affirmative answer, go on to ‘are you going to be coming back this way again? Can I make a provisional booking? Even if few guests decide to book again at least you will have a repeat business.Baker, et al. (994) Product knowledge It’s very important as a receptionist to know about the facilities that Cabot Hotel offers because there might be times when they have to encourage guest to use more of their establishment facilities than they had original intended to do. When checking-in a guest it also important to know exactly the products and services the hotel offers to meet the needs of various customers. For example: Business female guest Families with children Small group of people If the guests continues to use their establishment facilities and return to purchase their products it more likely that their facilities will continue to remain in the business and it can increase the sale result and the company would make profit. Follow-up techniques The follow-up techniques is use to trace back previous customer, there are people who have already had reason to come to your hotel or customer that have most likely been happy with their choice. The company would send email or letter by post to their guests offering them the latest product and services which are available and also other promotional products. Abbot and Lewry(1999) Communication Communication can be verbal and non-verbal.Verbal communication is when speech is use to communicate with a guest and non-verbal is when you use your body language. When dealing with a guest over the telephone or at the desk it very important to treat each guest and their needs with respect because without customer there’s no business revenue and work, so it important that your voice sound polite, friendly and maintain good eye contact with the guest at all time when taking a booking or dealing with a complain, that can influence the customer to purchase Cabot Hotel products and to use their services again. Baker, et al. (994) Front-desk-sales-training(2011) Q-2A) The check-in process start some time before the guest has arrive, the front office will prepare the arrival list twenty- four hours in advance, the list contains the expected date and time and other special requirements, and copies are sent to different departments within the hotel, such as, housekeeper, head porter and food and beverage. A FEMALE BUSINESS PERSON TRAVELLING ALONE A female business traveller requires executive room with additional suites including;   A generally higher quality of furniture and fitting With a selection of magazines Bathrobes and a higher standard of toiletries   Telephone in the bathroom Morning newspaper Comfortable room, located where there’s no transportation disturbance and with better view. Also room with enough space fully en-suit including the following facilities air conditioning, central heater within the room tea and coffee making facility hairdryer minibar digital LCD flat-screen television with choice of international channels/ radio, interactive video on demand and extension speaker in bathroom dual line, direct dial digital telephone with connection points by both bed and writing desk wireless broadband internet access throughout the hotel luxury toiletries in bathroom trouser press laptop sized safe. Special amenities, decor appealing to women. For example big mirror and wardrobe also make-up facilities. A Car park facility where they can park their car. LEISURE FACILITIES Sauna and steam room Changing room Luxury spa offering a range of luxury treatment A FAMILY OF FOUR WITH CHILDREN AGE 6 AND 8 Access to information Maps Internet Having an easy access to information such as city maps and internet helps them to move around more easily with less troubles of getting lost, the use of internet is very handy to finding restaurants, transport, special events and other different type of facilities. Accommodation- room type standard (double) standard (twin) A family of four would have more requirements to meet their needs, in order to feel comfortable they require good accommodation to suit the whole family.   Rooms’ facilities including digital LCD flat-screen television with choice of international channels/ radio, interactive video on demand dual line, direct dial telephone with connection points by the bedside family meal menu in the restaurant is very important for the family to socialise with each other food heating facility LEISURE FACILITIES Sauna and steam rooms Changing room Luxury spa offering a range of luxury treatments for ladies, gentlemen and children A SMALL GROUP OF TEN PERSONS ACCOMMODATED IN 5 TWIN ROOMS Access to information Having an easy access to information such as city maps and internet would help group travellers to travel around the city easily with less troubles, the use of internet would be very handy to finding restaurants, transport, special events and other different type of facilities within the city. Accommodation- room type   Ã‚  Ã‚  Ã‚  Ã‚   5 standard (twin rooms) Group of ten people requires good accommodation to suit each individual needs.   Each room with facilities including digital LCD flat-screen television with choice of international channels/ radio, interactive video on demand dual line, direct dial telephone with connection points by the bedside hairdryer and dual voltage shaver outlet toiletries in bathroom trouser press tea and coffee making machine LEISURE FACILITIES   Ã‚  Ã‚  Ã‚  Ã‚   Sauna and steam rooms Changing room Luxury spa offering a range of luxury treatments for ladies, gentlemen and children Q 3) When a reservation for a booking has been confirmed by Cabot Hotel, the guest will enter into a bind contract. The guest is expected to turn up and the hotel must provide the agreed accommodation. If any of the party fails to honour its side of the bargain, it must compensate the other for any loss suffered. If Cabot hotel is responsible for walking-out a guest, the hotel will accommodate the guest to another hotel and pay for other expenses. Guests are not allowed to change a room reservation once confirmed, room rates and other taxes included in the booking must be paid in full when confirmed reservation is made. If the customer fails to make the full payment or credit arrangements are not made with the company, when a reservation is confirmed, Cabot hotel might any time cancel the reservation. For booking cancelation refund, Customer must give 48 hours notice before the expected date, cancellations up to 21 days before the arrival date 20 percent of the room costs, up to 11 days before 40 percent, up to 7 days before 60 percent and 6 days or less – 80 percent of the room costs. Customer who makes online booking need to pay 10 percent deposit, The deposit is to assurance the company from any profit lost if a customer decides to cancel their booking at the last minute or decides to not show-up on the expected date and time.   Booking cancellation and no-show has a huge impact on hotel profit. It can cost the hot el a large amount of lost in room revenue. If you book a room for some nights at Cabot hotel and decide to depart earlier, it will be assess early departure and you have to pay a fee because you did not stay for the entire number of night reserved. Cabot hotel charge 50 percent if you decide to leave your room after the posted check-out time (between 12noon to 3pm) the 50 percent charge is the daily room rate for a late check-out fee. Hotel cancellation policy law (2011) Q-4A)   The sales department needs to do the number of rooms occupied divided by the number of room available ËŸ 100, to check whether   there’s enough room available to accommodate their guests . There are other factor the sales department should consider before accepting the booking. Such as: The time of the year (shoulder season –December ) Time of the week (weekend or weekdays) Number of rooms required (30 or maybe more) The room rates and discount ( group room rate) Name of the tour operator Contact details of the booker. James, A, Bardi. (1947) the sales mix ration is important because it contributes to the business finance success, the hotel room division manager needs to keep a tract of how many group booking are being sold and their rates, if rooms are being sold for the same lower rate throughout the month the room division manger needs to obtain the higher possible quantity of room revenue occupancy rate to increase the business profit. Baker et al, (1994 For group booking the check-in process might start a week before their arrival date because groups require more preparation. A copy of the arrival list can also be sent to the general manager if any VIP’s expected. Denney G, I, Rutherford (1942) and Abbot and Lewry(1999) Bibliography Denney G, I, Rutherford (1942) Hotel Management, 2ndedn, America: New York Front-desk-sales-training, (retrieved 05, April 2011, from (ehow.com/facts_6856648_front-desk-sales-training.html) Hotel cancellation policy law (retrieved 05, April 2011, from (londonnet.co.uk/ln/guide/resources/hotel-cancellation.html) James, A, Bardi.(1947) Hotel front office management, 5th ed. Hoboken, New Jersey. Abbot, P. and Lewry, S. (1999) Front Office. 2nd ed. Butterworth: Heinemann Baker, S., Huyton, J. And Bradley, P. (1994) Principles of Hotel Front Office Operation. 2nd ed. Strand: London

The Naked Truth About Gym and Gymno

The Naked Truth About Gym and Gymno The Naked Truth About â€Å"Gym† and â€Å"Gymno† The Naked Truth About â€Å"Gym† and â€Å"Gymno† By Maeve Maddox Our word gymnasium comes from a Greek noun meaning â€Å"place to be naked,† or â€Å"place to exercise.† The adjective was gymnos, â€Å"naked.† Greek athletes exercised in the nude. The Greek gymnasium was for more than just working out. It was also a place for bathing and having scholarly discussions. The founder of the â€Å"cynic† school of philosophy, Antisthenes, taught in a gymnasium in Athens. The name of his philosophical school is usually explained as a reference to the â€Å"biting† sarcasm practiced by its proponents. Cynic is from the Greek kynikos, â€Å"dog-like.† However, the name could have originated from the name of the gymnasium in which Antisthenes taught: Kynosarge, â€Å"Grey Dog.† The prefix gymno (gymn in front of vowels) is frequently encountered in the study of botany and zoology. gymnosperm: â€Å"naked seed† (evergreens like the pine, hemlock, and fir) gymnorhinal: â€Å"having naked nostrils† (some birds have feathers on their nostrils; some don’t) gymnogenous: â€Å"naked when hatched† (some birds are born with feathers; some aren’t) The ancient Greeks gave the name gymnosophist to a sect of vegetarian Hindu philosophers who wore little or no clothing. Some gymno words refer to attitudes towards nudity. gymnomania: The obsession of the â€Å"peeping Tom†; male voyeurism. 2. A compulsion to be naked. 3. An abnormal interest in nakedness. Note: A male voyeur is called a gymnogynomaniac. gymnoscopic A reference to a desire to see naked bodies. gymnoscopy: Sexual pleasure derived from viewing the nakedness of the opposite sex. gymnophily 1. Having a special fondness for being in the nude. An abnormal interest in nakedness. gymnophobia 1. A pathological fear of being naked. A morbid dread of seeing a naked person or of an uncovered part of the body. gymnophoria The sense that someone is mentally undressing you, or that a person is viewing you naked even though you are clothed. There’s are even gymno words you can use when talking about the Bible. gymnobiblism: The opinion that the bare text of the Bible, without note or comment, may be safely put before the unlearned as a sufficient guide to religious truth. gymnobiblical (adjective) pertaining to, or holding, this opinion gymnobiblist (noun), a believer in gymnobiblism. All the gymno words you could ever want to see. Fascinating article on the history of social nudity. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Wether, Weather, Whether11 Writing Exercises to Inspire You and Strengthen Your WritingPersonification vs. Anthropomorphism

The Rapid Growth of The Body Shop Brand Essay Example | Topics and Well Written Essays - 1250 words

The Rapid Growth of The Body Shop Brand - Essay Example The Body Shop (TBS) brand was in a top position in the market in 1980s and also in the beginning of 1990s. During this period the company was having a high growth rate because of the popularity of the brand name. This question is divided into parts for analysis purpose. First part deals with the reasons for the rapid growth of the Body Shop Brand in the entire 1970s and early 1980s. The second part explains the reasons for the fall in the brand image during the last quarter of 1990s and early 2000s. Reasons for the growth: There were different reasons behind the brand attaining the top position in the industry as well as for achieving a high growth rate in the early years of its inception. These reasons explained below:- a. Environment friendliness and Social Commitment: The company followed a policy namely â€Å"care for environment† which ensured that the products and the day to day business activities of the company do not affect the environment in a negative manner. Furthe r the company was more socially committed. It participated in so many charitable activities as well as social welfare programs. It also sponsored several charity programs aimed to benefit the society. Roddick, the founder of The Body Shop brand, changed some corporate practices which were not friendly with the environment and made it environment friendly. The company established an alliance with Friends of Earth (FOE), which is a network of environmental organization worldwide. The company opposed the practice of testing of cosmetics in animals and campaigns were conducted against this practice. TBS practiced Community Trade, from which the society is benefited as the company bought ingredients of the products from the communities by giving reasonable price. All these resulted in the TBS brand becoming popular in the market and thereby achieving a higher growth rate.